Richard Laustrup

Richard Laustrup

Richard Laustrup

Context: The stool is a nomad within the home. Giving it a new function finds its place. Problem: Stools are lonely; they need a purpose when they are not in use. Solution: Turning the stool into a home for an animal it creates a symbiotic relationship between the two, giving the stool a purpose to stay in one place. Brand Strategy: The holly berry red Wilsonart sample chip icon is recessed into the white laminate on the front, in the upper left corner. The front is where the chip would be most visible. As for the top left corner, I searched for where Wilsonart normally placed their red logo which was in that location.