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Steve Caruso

Steve Caruso

The Superlow: A Furnishing

Context: The moments of daily life occupy a continuum of formality, often breaching work and leisure paradigms. Without combining the two, drudgery and decadence emerge. Problem: Create a seating opportunity that is a platform for potential, with the largest possible set of affordances and fewest possible instructional semantics. Solution: Two chairs organized into a bench with an occasional table. Brand Strategy: The Wilsonart sample chip icon is shown flush laminated in a subtle reveal. This placement puts the mark in a position where, like the design of the object, discovery is intuitive.