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Alexander Demmerle

Alexander Demmerle

Cast Glass Ashtray

Context: A simple and elegant form that will bring beauty into something that is often overlooked in terms of aesthetic quality. Problem: Most modern ashtrays are strictly utilitarian and disposable. They are built with only their function in mind. Solution: My product is designed to be not only an ashtray and incense holder, but is designed to be a centerpiece for social gatherings, whether indoor or outdoor. Brand Strategy: These pieces were created using melted down glass frit, a byproduct of colored glass manufacturing that is crushed up and used for coloration. This allows for an almost endless amount of various color schemes.