Context: The public eye is our collective gathering of information through social interactions on a daily basis between strangers and families alike. Problem: During most of the day we are in a public space. Whether it be the office, studio, classroom or just having lunch, we are constantly playing, and dealing with social interactions. Solution: This is a place to stop and be calm; a place where no one can see you but you can see everything, and everyone. This allows one to be in a rare state of comfort, whether it be alone or with a worthy friend. Brand Strategy: Large buildings often use sizable glass treated with a reflective film. As older buildings are taken down and new ones put up, the appropriate materials will be reused.