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Ian O'neill

Ian O'neill

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Jay Liu - Shapuzi

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James Paulius - Blockitecture


Context: Inspired by American Indian craftsmanship of weaving and lashing, Pendants are literally tied together and honest in their materials. The characters tell different stories for any kind of person - young or old. Problem: To create a universal toy primarily fabricated from wood. Solution: Pendants are simply constructed, universal toys, at once timeless and unusual in their function and appeal. Brand Strategy: Stylistically cute, simple, and straight forward in their content, Pendants bring different relationships into focus to tell stories the way AREAWARE does so well.