Context: The Eye Know was inspired by the randomness of a fortune-telling device along with the metaphor of the all seeing eye. Problem: To create a universal toy primarily fabricated from wood. Solution: Eye Know is a personal fortune-telling device. This toy can be used by children and adults for personal use at home or as a desktop fidget. Eye Know also functions as a centerpiece for group games. Brand Strategy: Eye Know is a unique and quirky item for people of all ages. The simple design is easy for manufacturing and has a constancy that will stand the test of time and separate itself from anything similar on the market.