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James Paulius

James Paulius

Blockitecture

Context: Blockitecture is a toy that allows users to enhance their understanding of physical laws by using their creative and imaginative processes. Problem: To create a universal toy primarily fabricated from wood. Solution: Hexagonal blocks nest together in various formations, allowing them to counterbalance each other and create unique cantilevers found in modern and contemporary architecture. Brand Strategy: Using simple geometry and clean aesthetics, Blockitecture is a toy that can be used by people of all ages and passed down through the generations.